Audi has been hogging market share from the traditional top dogs BMW and Mercedes for some time now. No doubt a portion of the credit for this goes to their creative marketing department that has just produced a beautiful video for the R8 super car. The slogan “The slowest car we’ve ever built” is refreshingly off-beat with common claims made by auto manufacturers especially in this category. Enjoy also the ‘making of’ video which makes you appreciate the video’s engineering almost as much as the car’s.
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Tags: Advertising, Impressive
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